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Lonn Dugan has worked as a Founder, Entrepreneur, Coach, Consultant, CEO, President, Marketing Director, and Sales Manager in both hi tech and low tech arenas as well as manufacturing and service sectors. He is a Published Author on professionalism, ethics, and market leadership. Market leadership was accomplished for his own companies and those of clients in niches within consumer plastics, health and beauty services, industrial cleaning markets, auto sales, and other markets.

Dugan has led entire industries as a change agent, spokesperson, trainer, and champion of the practice of Christian ethics in the business world.

He has designed collateral for many companies in many industries. See Graphics Portfolio, Services, at Sister Site BigDesign.net

Lonn Dugan is a market leader. Not content to follow others, or to follow conventional paths, Dugan enjoys emerging markets, growing companies, and new frontiers. As an change agent with high moral values, he can help coach you to take lead in your field. Dugan works with integrity, and will help you find the right way to the top.

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What Clients Say After Free Call: Unsolicited Comments:

Web Portal / Community Client: "Ok, Lonn. I would like to work with you, too. With your web & marketing skills and my vision & infrastructure, I believe we could kick some serious butt! I even interviewed another web marketing coach and the more I talked to him, the more sold I was on YOU!"
--- matt@2GetHelp.com (link coming when site is ready)

Traditional Old Line Industry Client: "I was impressed with your presentation and knowledge, and I feel more comfortable using you than the others I spoke to."
--- Steve D, Buckeye Paving.

Auto Dealership Sales Manger: "I like the way you think. I want you to be my ad man."

Case Study: An Auto Dealer had a web site and internet marketing program made by COBALT, a TOP auto dealer web site management firm. It was a beautiful web site, and produced a few leads, but they had a feeling it could do more. After a free consult, they asked me to redesign the site and coach them on using web marketing technology. After a month of weekly meetings to identify the project mission, set goals, and put the sales philosophy into slogans and words, we built a new web site. They client immediately saw an 800% increase in daily leads and 400% more sales from the site. They paid for the new site, at over $5000 in costs, ON THE FIRST DAY WE TURNED IT ON! Then they made an extra $5000 a week, week after week. At first, they thought I was paying my friends to spike the site traffic! But when these site visitors actually bought cars, and continued to buy cars week after week, the dealership knew they were seing a BIG MARKETING SOLUTION in action.

This experience convinced me to make some changes in my business plan. My old web and graphics company specialized in budget web development. "Hey, I thought, you have to start somewhere..." But my clients only got the budget results that they had paid for. Now, I have left that behind. My new company specializes in Market Leadership Coaching services for small businesses. This is like a consulting service for businesses that want to become leaders in their field and are willing to make the commitments that it takes to get there. In addition to consulting, there is a personal interest taken in helping the business owner or client grow and develop into a market leader. Direct services such as product or corporate branding, imaging, positioning, web design or hosting, market research, product development, packaging, trade show or even markting programs, marketing plans, expansion plans, business plans, and funding plans are also provided when appropriate.

Awards:

• National Leadership Award: National Republican Congressional Committee.
• Honorary Chairman, Business Advisory Council: Congressman Tom Delay, Majority Leader
• Businessman of the Year Award: Congressional Committee, for State Of Michigan

Business Experience:

First Career: Dugan spent 20 years at one midwestern manufacturing company. He started in the factory and ended serving 10 years as president and CEO with global niche market category leadership. While there he worked his way up the corporate ladder, managing each department in the firm, then created the sales, marketing, data processing, and trade show departments. Dugan created a new product category in the field, invented new products, redesigned and restaged aging products, marketing his way to global category leadership with one product line and domestic leadership with another.

As President and CEO, he voted all the shares of the company, having sole P&L responsibility. The manufacturing plant produced a world beating health and beauty product. Dugan was managing all staffing, production, legal, finance, and marketing issues, and building category dominant brands in a niche of the health and beauty market. While there he founded a thriving web community that served the entire industry.

Second Career: 4 Years as Web Portal Operator, webmaster, web marketing coach. During this time Dugan was Founder and President of a web services provider offering hosting and email marketing services as well as traditional advertising and marketing agency services. Sales grew at a rate of 100% per year until tech sector anddotcom market trends suggested a holistic career review that directed him to see the core of his practice as market leadership coaching.

This work has evolved into a consulting practice where Dugan now works primarily as a consultant and marketing coach, helping others find and enjoy their own successes. His work for many small business owners has provided a broad understanding and experience base that qualifies him to help you or your company reach for new heights by employing many different skills and disciplines. Dugan founded Coachzone.biz, a web site for the Coaching Profession. He is an accepted member of CoachingCircles.com, which is a web site with a screening process that accepts only those coaches with professional qualifications.

Dugan has handled corporate image campaigns, managed health and beauty products, marketed services as diverse as Medical Devices, Skin Care products, Private Pilot Flight School and "Doggy Day Care". He provided web services, advertising campaigns, launched new products, oversaw sales growth of 100% per year or more. He provided Regulatory Affairs Management and Registration Services for EPA and FDA registered products. He has taught Web Design, FTP and Email Skills, E-commerce skills to several clients. His clients tend to succeed!

"If your needs are in any of these departments, I believe I can help you succeed! I know the difference between a wish, a dream, and a goal. Goals require plans, and plans require regular progress review and measurement. Course corrections, if needed, should be applied timely."

Additional Qualifications:

Direct Service Provider AND coach: I have handled R & D, management, marketing, finance, technology, advertising, brand management, staff development, public relations, and many other issues for several market leading firms or individuals. In addition I have designed and done search engine placement work on dozens of web sites, one of which was enjoying 2 million hits per month before I sold it. As an experienced educator and telephone support provider, I can perform the service, or coach clients to these accomplishments.

Trade Association Service, Board of Directors: Dugan was elected to the Board of Directors of the leading Industry Trade Association while serving in his first career. Prior to this he served on the Advisory Council, and served one year as Secretary, Spokesperson, Treasurer, Vice President and President at a a regional trade association.

Faculty Member: ISEI, the state certification training arm of Today's Image Magazine. He developed their Salon Operator Certification Training Program, obtained approval of the program in all states with salon operator training requirements, organized the program, recruited speakers, delivered two of 8 segments, and assisted with test proctoring for several years. Skills employed: technical writing, test development, regulatory relations, public relations, team building, marketing, advertising, public speaking, event management, and powerpoint presentations.

Regulatory Affairs Manager: Dugan has accomplished or managed FDA, EPA, and State Agency compliance for various products or services including state mandated operator training and certification programs. He has presented at FDA hearings on the subject of ethical equity in regulatory procedures. EPA and FDA approval were obtained. State agency approval was obtained for training programs and technical manuals.

Legal / Expert Witness / Intellectual Property / Trademarks, Copyrights / Product Liability : Dugan has testified in court as an expert witness, winning dismissal from suit for his employer or client. Dugan has been involved in trademark registrations, defense of trademarks, and in intellectual property suits. He has experience with depositions, pleadings, claims, filings, and the giving of testimony. He has also defended his firm from legal product liability.

Webmaster: Dugan is an accepted member (professional criteria review required for membership) of the IWG or International Webmasters Association and the HTML Writers Guild. One of his own companies manages a fleet of servers in the finest datacenter in the USA. BIG Design is a Solution Partner at Rackspace Managed Hosting. His first E-commerce site was responsible for over $1,000,000 in first year sales for its owner.

Web Portal and Web Community Developer: Dugan's first web portal and community went to the top of its industry and the most popular portal in the category. Site traffic was as high as 2000 daily visitors and 50,000 daily page views. Site Hits were 4,000,000 hits per month at peak. Search engine placement was #1 in its category for years.

Search Engine Optimization: Dugan is very good at obtaining search engine placement in top ten, even top 3 for desired phrases. Sites have been placed tops in field at Google, Yahoo, AOL, MSN, AltaVista, Lycos, Webcrawler, many more. This service is both art and science. Because this field is uncertain, no good search engine firm provides guarantees, (except that they will try again) but we are good at it. We call it SEARCH ENGINE MAGIC. You will call it valuable.

Accepted Member: IWA (International Webmasters Association), HTML Writers Guild, CoachingCircles.com, CoachvilleReferral.com

Presenter / Trainer: Dugan has presented at dozens of industry events for audiences of up to 4000 persons, on subjects ranging from technical to professional ethics. Event sponsors have introduced me as a "Truly Exciting and Dynamic Speaker who really knows his stuff".

CoachVille.com Featured Coach: Lonn Dugan is listed as a featured Coach at Coachville.com

CoachingCircles.com: Lonn Dugan is an accepted member coach at coachingcircles.com, which is a community of professional coaches that examines qualifications before granting membership.

Contribution to the Coaching Profession: Current web projects include CoachZone.biz, a coaching community that offers a MASTERS OF COACHING certification to qualified coaches. At one time Dugan thought to work CoachZone.biz on his own, but now that Coachville.com has eliminated fees for coaching members, I have decided to network with them.

Coming Soon: Coaching.net web development project. This is a coaching community that will develop Open Source Coaching.net Coaching Tools under a General Public License, to make Coaching Tools more affordable, much like Open Source Software such as Linux and GNU Project software was developed in the computer world to make computer operating systems for computer, LAN, and web servers more affordable. This project is to be done in conjunction with a committee, yet to be convened, and led by one of the principals in the original GNU Open Source Software movement and Project, who also happened to be associated with the circle of persons who worked with Thomas Leonard as he started coachU.com and then Coachville.com.

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Personal Info:

Church Affiliation, Dugan is a member of CrossRoads Community Church, in Temperance, MI. The church is a Willow Creek Association member. Dugan has performed volunteer and ministry service as a teacher of prayer and as a Men's Small Group leader. He held the position of Key Man in the Promise Keepers Ministry, organizing trips for 70 men or more to local Promise Keeper Events.

Community Service: Dugan initiated the local, ecumenical observance of the National Day of Prayer, coordinating the event with township hall, government employees, schools, church leaders, and local business leaders. He provided graphical design, literature, postcards, and event promotion. Dugan selected readings and worship songs, coached speakers, assisted with audio system setup, and acted as Master of Ceremonies at these events for many years, passing duties on to others when he stepped down.

Political Service: Dugan has also served as Honorary Chairperson on a Congressional Advisory Committee for the Republican Party in the State of Michigan. The committee awarded him with a "Businessman of the Year" award in February of 2003 for his support of work to advance a small business agenda in Washington, including sponsoring an initiative to reduce health insurance costs for small business.

Family: Lonn Dugan is happily married to Deb Dugan. They have five children. One serves in the U.S. Marines, and spent time on guard duty for the President of the United States, One teaches English as a second language in Japan. One is studying Environmental Science in College, while another is studying what to study in college ; ) The youngest is in high school. A Cocker Spaniel, a Doby/Shepherd Pup, a Ragdoll Cat, an African Gray Parrot, A Guinea Pig, an African Cichlid Aquarium, and several Koi in the garden pond round out the family : )